The Group’s holdings in leading brands in Israel, and significant market shares,
place the Group’s Companies as market leaders.
Nutritional Supplements Division
A company specializing in wellness that is a leading company in the nutritional supplements industry in Israel
- The company is active in the import, marketing & distribution of nutritional supplements & additional health products.
- The company has presence in a very wide variety of categories in the supplements market (vitamins, minerals, probiotics, herbal remedies & therapeutic cosmetics products), with significant market shares in most of the categories in which it is active.
- The company has an innovative variety of products based on the most advanced formulations in the world.
- The company has about 150 employees of which about 65% are women.
Nutritional Supplements Division
A company which specializes in the production, marketing & sales of nutritional supplements to business clients
- The company was founded in 2003 in Poland, and was purchased by the Maabarot Products Group in 2011.
- The company develops and manufactures a long line of health supplements in a wide variety of administering forms: liquid, tablets, chewables and pectin based products.
- The company provides on-demand development and production services to a wide variety of business clients spread around the world.
- The company recently launched an innovative production facility which spreads over an area of about 7,000 Sqm and is located in the modern Panattoni industrial park in Lublin, Poland.
- The company has about 100 employees.
Biopet is the leading company in Israel for the marketing of food & equipment for pets in Israel.
- The company was founded in 1972 as a pioneer in the field of manufacturing dry food for dogs & cats.
- Today, the company markets a wide variety of its brands and the leading brands in the world, represented by Biopet in the Israeli pet market.
- Recently, the company began to export the variety of its products to additional countries.
A company that specializes in the production & marketing of milk substitutes for calves, lambs & baby goats.
- The company, established in 1964, maintains its status as the most dominant player in Israel in the field of milk substitutes for cattle, sheep & goats.
- The company operates a research & development department, which specializes in the innovative development of milk substitutes for animal feed along with conducting controlled experiments in cattle, sheep & goat farms, in collaboration with governmental research and veterinary factors and private breeders.
- The company operates according to international quality standards.
Kuzey, which is located in Turkey deals with the marketing & distribution of pet food & equipment for the Turkish market.
- The company which first began its activities in 2004 under the name Ezgi Pet, was purchased by the Group in 2012.
- Today, Kuzeypet serves as the exclusive distributor for a number of international brands, which include World Nestle’s Purina Pro Plan, the world’s leading Italian equipment brand, Ferplast, Ever Clean cat litter.
- Kuzeypet currently operates in three vast areas of Turkey: Marmara, Antalya, and Adana, with 67 employees and two subcontractors, and provides goods and services to its 2,100 customers from three logistics centers across the country.
- Throughout the recent decade, Kuzey has exhibited very impressive annual growth rates,which show its outstanding accomplishments as a leading player in the pet market in Turkey.
A retail chain for pet food and supplies was established in 1995 and currently has six branches and a logistics center. The chain has a call center that allows for professional consultation regarding pet nutrition, customization for specific pet needs, and orders. The chain offers a wide range of brands for pet food and supplies.”
Anipet is the largest, professional, and cost-effective network in the country for pet food and supplies. Currently, the network has around 35 pet shops spread nationwide, from Dan to Eilat.
The network was founded based on a great love for animals and provides comprehensive solutions for raising, caring, and maintaining pets of all kinds, including dogs, cats, rodents, reptiles, and aquarium fish.
Anipet believes that raising pets brings true happiness and joy, but it also comes with significant responsibility. Therefore, they prioritize the well-being of the animals and ensure you receive excellent service for your beloved companions, all while maintaining attractive prices.
Anipet does everything to ensure that your order is shipped on the day it was placed and always takes care to spoil your four-legged friends with personalized gifts. You can be assured that you will always receive the freshest and highest-quality products from top manufacturers, with a full guarantee on all network products.
The Anipet team consists of experienced professionals with a passion for pets, who undergo ongoing training to address any inquiries. Additionally, Anipet employs a full-time veterinarian for consultations and comprehensive medical assistance.