About Us
Innovative products for healthy living
Eight companies, two fields of activity, one Group.
The Maabarot Products Group engages in the development, production and marketing of food and nutritional supplements for humans and animals, and is Israel’s leading company in its field.
In addition to accelerated growth, we are continususly speeking enetering new fields and advanced technologies, and alongside the continuous pursuit of improvement and excellence. The Maabarot Products Group invests a great deal of effort in the values that guide us over the years.
The Company’s management and employees are committed to conduct themselves with integrity, credibility, mutual respect, according to the highest standards of quality and safety procedures.
Nutritional Supplements Division
The Maabarot Group has been active in the world of nutritional supplements for two decade .
Over the years, the group has developed diverse capabilities in the world of nutritional supplements, and became a leader in the field of supplements in Israel.
Nowadays, the Group’s activity of nutritional supplements is organized throughout the value chain of the field. The Group works to strengthen cooperation within the division in order to create added values.
Animal Division
The largest and most experienced division in the Maabarot Products Group.
The Group began its activity in the field of animal food in the 1970’s of the 20th century, as a manufacturer and marketer of food products for
Pets and livestock in Israel. Today, the division is engaged mainly in the import and marketing of pet food products and in the production of calf milk substitutes in Israel, and as a marketer it is considered as a leader in its field in Israel.
Nutritional Supplements Division
The Maabarot Group has been active in the world of nutritional supplements for two decade .
Over the years, the group has developed diverse capabilities in the world of nutritional supplements, and became a leader in the field of supplements in Israel.
Nowadays, the Group’s activity of nutritional supplements is organized throughout the value chain of the field. The Group works to strengthen cooperation within the division in order to create added values.
Animal Division
The largest and most experienced division in the Maabarot Products Group.
The Group began its activity in the field of animal food in the 1970’s of the 20th century, as a manufacturer and marketer of food products for
Pets and livestock in Israel. Today, the division is engaged mainly in the import and marketing of pet food products and in the production of calf milk substitutes in Israel, and as a marketer it is considered as a leader in its field in Israel.
Other Activities
The Maabarot Group is entering new fields and engages in the development of advanced technologies as well, which are designed to improve our lifestyles in an additional variety of fields.
These fields coincide with the Group’s constant aspiration to contribute to a healthy lifestyle, and take responsibility for a personal and an environmental future.
Mission. Vision. Values.
Maabarot Products is a company which develops and provides advanced, reliable and safe nutritional and health solutions that improve the quality of life of its customers, for the benefit of its employees, business partners and shareholders.
Together we lead people and communities in Israel and the world, promoting healthy lifestyles and taking responsibility for a personal and environmental future, through solutions based on trust, know-how and innovation.
The Group has six selected values which constitute a supportive tool and aid in achieving business and strategic goals.
Professionalism
Continuous improvement based on learning & development
Leadership
Leadership in every field of activity
Togetherness
Organizational climate of connection & cooperation
Valor
The courage to initiate and innovate
Trust
Brands and relationships that are based on uncompromising trust
Responsibility
Sensitivity & deepening the understanding of every decision & behavior