History

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Generations of innovation and growth

The group was founded in the 1960’s and since then has been engaged in the development, production and marketing of products and supplements for humans and animals, while striving for excellence and to the improvement of the wellbeing of its customers.

Over the years the company has grown and expanded into new areas of activity, and has made sure to preserve the values which guide it in all of its activities.

The 1960’s

The company was established by Kibbutz Maabarot Commencing activities in the field of milk substitutions for calves and lambs

The 1970’s

Establishment of the pet food field – “Bonzo” and “La Cat”

The 1980’s

Establishment of the baby food field – “Materna”

1993

IPO (Initial Public Offering) in the Tel Aviv Stock Exchange

2004

Entering into the nutritional supplements field – acquiring “Altman” and “Ta’am Teva” and merging them together

2006

Acquiring the Kuzeypet activities in the field of pet food in Turkey
Purchasing 51% of the “Adama Organic Food Products” company

2008

Acquiring “Analyte” – Deepening the activity in the field of nutritional supplements for children Acquiring “Schiff & Ribowsky” – Deepening the activity in the field of pets.

2009

Completion of the sale of 51% of the Materna activity to Osem-Nestle

2011

Completion of the acquisition of Laboratoria Natury in Poland

2012

Completion of the acquisition of 49% of “Adama Organic Food Products” Purchasing 50% of the Kuzeypet Company

2014

Purchasing an additional 20% of the Kuzeypet Company

2015

Acquiring the Medilink Company

2017

Acquiring 40% of Algaia Company Sale of the holdings balance in Materna Industries

2019

Kibbutz Maabarot’s Transition to full private ownership

2020

Establishing the nutritional supplements and animal divisions

2021

Acquisition of Drugstore, an online sales website of Pharma products Launching the new plant for the production of nutritional supplements in Lublin, Poland

2022

Acquisition of the “Ten La’hayot” retail chain “Memaker” food products for pets
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