About Us

Innovative products for healthy living

Six Companies, Two Areas of Activity, One Group

The Maabarot Products Group specializes in the development, marketing, and sale of dietary supplements and cosmetics through its Health Division, alongside a diverse range of food products and accessories for pets and livestock through its Animal Division. The group’s companies are market leaders in every sector they operate in.

In addition to rapid growth, expansion into new fields, and the adoption of advanced technologies, the Maabarot Products Group consistently strives for improvement and excellence. At the same time, the group is deeply committed to preserving the values that have guided it throughout the years. The company’s management and employees are dedicated to conducting business with integrity, fairness, reliability, mutual respect, and strict adherence to legal, quality, and safety standards.

Health Division

For over two decades, Maabarot Products Group has been a prominent player in the health sector, developing a diverse range of capabilities in dietary supplements and establishing itself as Israel’s leader in this field. Recently, the group’s management decided to broaden the division’s scope to encompass wellness by acquiring leading brands and companies with unique products in the personal care and skin care sectors. The division serves as a home for brands and companies that promote a healthy and balanced lifestyle.

Animal Division

The largest and most experienced division in the Maabarot Products Group.
The Group began its activity in the field of animal food in the 1970’s of the 20th century, as a manufacturer and marketer of food products for Pets and livestock in Israel.
Today, the division is engaged mainly in the import and marketing of pet food products and in the production of calf milk substitutes in Israel, and as a marketer it is considered as a leader in its field in Israel.

Nutritional Supplements Division

The Maabarot Group has been active in the world of nutritional supplements for two decade .

Over the years, the group has developed diverse capabilities in the world of nutritional supplements, and became a leader in the field of supplements in Israel.

Nowadays, the Group’s activity of nutritional supplements is organized throughout the value chain of the field. The Group works to strengthen cooperation within the division in order to create added values.

Animal Division

The largest and most experienced division in the Maabarot Products Group.

The Group began its activity in the field of animal food in the 1970’s of the 20th century, as a manufacturer and marketer of food products for

Pets and livestock in Israel. Today, the division is engaged mainly in the import and marketing of pet food products and in the production of calf milk substitutes in Israel, and as a marketer it is considered as a leader in its field in Israel.

Other Activities

The Maabarot Group is entering new fields and engages in the development of advanced technologies as well, which are designed to improve our lifestyles in an additional variety of fields.

These fields coincide with the Group’s constant aspiration to contribute to a healthy lifestyle, and take responsibility for a personal and an environmental future.

Mission. Vision. Values.

Maabarot Products is a company which develops and provides advanced, reliable and safe nutritional and health solutions that improve the quality of life of its customers, for the benefit of its employees, business partners and shareholders.

Together we lead people and communities in Israel and the world, promoting healthy lifestyles and taking responsibility for a personal and environmental future, through solutions based on trust, know-how and innovation.

The Group has six selected values which constitute a supportive tool and aid in achieving business and strategic goals.